📝 [Key Takeaways] How to Manage Sales In a World That Never Stops Changing

Featuring Frank Cespedes

📝 Notes & Key Takeaways

Why focus a career on sales? [5:28]

• Three main reasons: professional, intellectual & practical 

• Professionally: Sales = the activities in a company for customer acquisition and retention; central to business management. Peter Drucker (management guru) famously said, “customer acquisition is the only revenue generating activity; ev…