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๐Ÿ“ [Key Takeaways] How to Manage Sales In a World That Never Stops Changing

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๐Ÿ“ [Key Takeaways] How to Manage Sales In a World That Never Stops Changing

Featuring Frank Cespedes

Nov 13, 2022
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๐Ÿ“ [Key Takeaways] How to Manage Sales In a World That Never Stops Changing

www.growthpathlabs.com
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๐Ÿ“ Notes & Key Takeaways

Why focus a career on sales?ย [5:28]

  • Three main reasons: professional, intellectual & practicalย 

  • Professionally: Sales = the activities in a company for customer acquisition and retention; central to business management. Peter Drucker (management guru) famously said, โ€œcustomer acquisition is the only revenue generating activity; evโ€ฆ

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